How To Manage A Robust Sales Funnel

“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.” – Brian Tracy

Are you not getting enough sales? Then it’s time to revisit your sales funnel and create a robust sales process. If you are not familiar with a sales funnel, it’s a tool to help you manage your sales process; the main point is to control every stage and keep moving qualified leads and eventually having them become customers.

                     

Moving from the top layer all the way to the bottom layer will determine at what stage your current prospects are and what you need to do to close the deal. You need to know how you're generating leads and converting them into customers. 

Today I will share with you how to effectively manage your sales funnel to get winning results. As you might know sales is a numbers game, for instance, you might get 8 individuals that are interested in your product, but as they move through the funnel, only 4 will become leads, that is about 50% out of the 4 only 2 need a quote, and out of the 2 only 1 will buy your product. That is an example of a working funnel. If your target is to get ten sales, then you need to bring awareness about your product to 80 people

Generate Leads

First, you need to decide how you're going to get individuals interested in your product or service. Take a look at your marketing strategy, is it working? Are people interested in your business? The way you fill the top end of your funnel is through your marketing efforts. Marketing creates awareness and interest, therefore generating leads.

Create A Process

After you have your leads of interested people, it’s time to move them down the funnel. When they are paying attention to what you have to say about your products, the process begins. At this stage, your sales team will attempt to convert those leads into buyers.

Qualify At Each Level

Always be qualifying, you qualify by asking questions to keep them moving down the funnel and eventually buying your product. If you have a gaming business, you would ask questions like, “How often do you play video games? Or At what level do you play? You would always customize the questions depending on your product or service. However, the point I’m trying to make here is to keep qualifying.

The primary goal is to move the maximum amount of interested individuals through the funnel. The way you do that is to consistently be testing and analyzing and tracking everything that is going on with your process.

At the end of the day, when you have happy customers, they will become ambassadors for you and start filling up your funnel with newly interested individuals and eventually grow your business.

In summary, the more consistent you are, the more efficient you’re going to be. Always keep in mind that the size of your funnel will determine the number of sales you are going to make. Contact me today for an empowering career coaching chat.


Until next week,
Coach Barb
Certified Career Coach

How do you manage your sales funnel?