How To Develop A Strong Team For Your Company's Growth

“Coming Together is a Beginning; Keeping Together is Progress; Working Together is Success.” – Henry Ford 

Sales or Business Development? Even though they both have the same outcome in mind, the process from where they take point A to Point B are entirely different. Two halves complete as a whole. They both exist to help your business grow.

My past background allowed me to learn both aspects of the process. I held a business development role in addition to having the responsibility of sales. However, after doing research and uncovering the details of each position, it is best to maximize each task and let your business reach higher levels by separating the two.

Think for a moment, why have your best sales rep busy doing research, prospecting and hunting for leads when he or she is best at closing? And why have your best qualifier close leads when he or she thrives on doing research? Get the best results, by knowing when to separate your team to maximize results.

Role Of A Top Business Development Team

• Expand New Markets
• Form Partnerships
• Do Research
• Prospect
• Gather Qualified Leads

Role Of A Top Sales Team

• Close
• Demonstrate Product
• Handle Objections
• Draft Contracts

It’s time to separate prospecting from selling to allow each team to focus on one task, instead of becoming frustrated with trying to do both with clearly different objectives.

Some companies sales reps are required to do both, and that’s ok, however, to know what is best for your company, answer the two questions below and determine whether or not you would like to have two departments that will maximize your return on investment.

• What is my employee's strength? Prospecting or Closing?

• How can I maximize my team's efficiency? 

After evaluating all of your employee's strength, determine how to separate them into two teams creating a Business Development Team and A Sales Team. Start your trial teams and analyze the results. It takes time to implement something new; however, if it’s going to help your company grow, it’s worth a shot.

In summary, having a clearly defined outcome can lead you to create a capable team. You know what’s best for you and your company, make sure that you have the right team in place. For a Career, Coaching conversation contact me today.


How do you view the difference between Business Development and Sales?