How To Get The Most Out Of A Networking Event

"The business of business is relationships; the business of life is human connection." Robin S. Sharma

Networking can be the most powerful business tool you can have. Gathering business cards and not taking the time to follow up can have the opposite effect. It’s time you start to network and build your business efficiently.

From when I started networking in the 90’s and looking at how things have changed, I can see how much networking has helped me along the way. I enjoy going to a networking event and meet new people with the possibility to assist them in their journey and gain the opportunity of them helping me.

Below I will share with you how to get the most out of your next networking event. The best networking takes place with planning and taking action.

How To Work The Room

Go Prepared

Take an appropriate amount of business cards, have your elevator speech ready, know what you are going to say about who you are and what you offer. Be confident, dress appropriately and remember that you are there to serve others first.

Follow A System 

Don’t just gather cards for the sake of it, take notes behind the cards. Make references that will help you remember more about the person and their company. It helps when you start reaching out to them.

Follow Up

Take the time to follow up, do it within the first twenty four hours. Thank them for the conversation you had with them. By following up you are starting a meaningful business relationship.

Be Creative With Social Media

Social media is a game changer for networking; now you have the opportunity to follow this person on social media. Connect with them further and ask for their Linkedin or Twitter account. These are the most common business sites, but if you ask for their Facebook or Instagram make sure it is business related. Always stay in touch in a professional manner.

Network Partner

Go to the event with a network partner. Mutually agree to introduce and gather information on their behalf and ask them to do the same for you. If you know that your network partner can assist someone that you are having a conversation with, refer them to your partner always have plenty of their business cards with you. And don’t forget to give your partner information with adequate notes behind the business cards.

What You Will Gain From Networking

• Generate leads and referrals 
• Opportunities - opens new doors 
• Visibility 
• Connections 
• Self Esteem Boost 

In summary, always keep in mind to give before you receive. Have a mindset of service. Always ask yourself “How can I serve this individual?” and go from that mindset. In business, things will unfold as they should, but you are always in control of what actions you are going to take to get the best results. Remember, interact with other people to exchange information and develop contacts, primarily to further your career.


Do you find value in networking events?







Until next week,
Coach Barb
Certified Career Coach